Recently, Norman Pattiz and Tom Webster announced the outcomes of the studies of advertising tests of five leading consumer brands based on five different service and product categories.
Tom is the vice president of Edison Research. Pattiz is PodcastOne’s executive chairman. The first study of post and pre-campaign for podcast advertisers was undertaken in 2016. The previous report indicated that podcast advertising had a positive impact on recall of specific messaging, intent to purchase and brand recall.
From the recently conducted research, it was found that the awareness of a campaign message for aftermarket product of automobile went up by 60 percent from previous studies.
In addition, casual dining restaurant’s awareness of campaign message increased by 76 percent. More than 60 percent of the listeners were able to mention specified grocery brand after the campaign. Learn more about Norman Pattiz: http://www.hsacouncil.org/norman-pattiz/
This was an increase of 7 percent from the pre-study. From the pre-study, product awareness for financial services rose by 47 percent. As per the research, more people were aware of a lawn and garden product (24 percent), and automobile aftermarket product (37 percent).
Moreover, during the post-study, more than 30 percent of the respondents indicated a very favorable view of an automobile aftermarket product. This was an increase of 18 percent. In addition, 22 percent said that they were very likely to use a lawn and garden product, which was a 16 percent increase from the pre-study.
In 2016, Edison Research conducted three different studies on behalf of PodcastOne. They examined the viability of advertising for five renowned national brands. Some of the brands were launching new messages, while others sought to enhance their awareness and trial. Online surveys were conducted before the campaigns kicked off. After their advertising drives had run for between 4 and 6 weeks, another survey was undertaken, utilizing the same methodology.
The results of both the pre and post-campaign showed that podcast audiences were more receptive to brand messages and were willing to purchase such brands.
About Norman Pattiz
Norman Pattiz is the owner of PodcastOne, Courtside Entertainment Group and Westwood One. All these corporations have had much success in their respective fields. According to Forbes, Norman Pattiz has vast experience in the broadcasting industry. He served on the Broadcasting Board of Governors (BBG) for two terms. In 2000, he was appointed by President Clinton to serve on the BBG.
Later in 2002, President Bush was pleased with his contribution on the board and reappointed him.
BBG has been mandated with the duty of overseeing all nonmilitary broadcasting services in the United States. Norman serves as the chair of the Lawrence Livermore National Laboratory and Los Alamos National Security Laboratories.