Rainbow colors and a vivid personality to match is one heck of a combination. When it comes to makeup, few brands can match the wide color spectrum of lime Crime cosmetics. This brand has helped to reshape the landscape in a sense. Since its inception in 2008, it has steadily gained grown on the longtime favorites. This is a new era of cosmetics and Lime Crime is at the forefront of it all. Founder Doe Deere has been on a personal mission to introduce newer and more glamorous products. As of today, she has definitely succeeded as well as exceeded what anyone ever thought was possible. This is a multi-billion dollar industry and Lime Crime makes-up a large percentage of the revenue.
Doe Deere is known as the “Unicorn Queen” thanks to the brand’s successful Blue Unicorn lipstick. This lipstick just so happened to be the brand’s best-seller during the earlier years. There was nothing on the market that looked like these products. The Russian-born beauty has parlayed her love for flamboyant colors into a multi-million dollar business. This woman has always had a passion for fashion and cosmetics. During her earlier days in Russia, Deere would become the envy to all of her friends. The charismatic young female seemed to be a magnet, which pulled people into her world. At the age of 13, she successfully sold temporary tattoos to her childhood friends. Who knew that this entrepreneurial-spirit would help to make her very wealthy in the years to come. By the age of 17, Deere would move to New York City to pursue her passion in music. Thanks to actually having musical talent, she was able to join a local band. Of course, the members hit-it-off and Deere got a chance to personify one of her dreams.
Lime Crime came about when Deere attended the Fashion Institute of Technology. The New York City school taught her the groundwork for the fashion business as she majored in fashion design. If you were to take a look at Lime Crime in general, you would see that the brand is a perfect match of her very own personality. At the time of its conception, there weren’t too many cosmetic brands on the market that sold vividly bright colors. This vegan-brand is also animal cruelty-free, which makes it much safer to use than its competitors. All in all, Doe Deere might not be a household name, but she was never seeking fame in the first place. Learn more: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/